Apparel products
3,394
▼ −616
Median price
€89
Netherlands
Brand composition
Plant20.2%MMCFs7.3%Synthetics64.4%Animal8.1%
The apparel market, read weekly
Ask the market what it is wearing
Prices, fabrics, certifications and origin, captured from brand storefronts every week. Ask how our data can help you.
Week of 26 Oct 2026
Brand reports
What each brand puts on the market
A brand report lists the clothes one brand has on sale in one market in a given week, as the brand describes them: what each garment is made of, what it costs, where it was made and whether it claims recycled or organic content. The choices behind those clothes will show up in the brand's next annual report. Anyone who advises brands, a whole market or the public can follow those choices as they are made, and weigh in while they can still change.
Apparel products
3,804
▲ +34
Median price
€39
Netherlands
Brand composition
Plant52.6%MMCFs7.1%Synthetics30.0%Animal10.3%Others<1%
Apparel products
2,027
▲ +6
Median price
€40
Netherlands
Brand composition
Plant36.4%MMCFs5.7%Synthetics56.7%Animal<1%Minerals<1%Others<1%
This week in the market
What the market is made of, right now
Apparel products from 53 brands on their storefronts in Europe, the week of 26 Oct 2026. Every figure below is a count or a rate over all of them, not a sample.
Apparel products tracked
163,793
Apparel products- Brands
- 53
- Market
- Europe
What a typical garment costs
€39.99
Median price7 Sep28 Sep26 Oct
Composition disclosed
98.4%
of garments disclose a composition7 Sep28 Sep26 Oct
Who backs a recycled claim
10.6%
of high tier garments carry a recycled claimThe high tier claims least recycled content, on 10.6% of its garments. In the low tier, 12.7% of garments carry a recycled claim backed by a standard.
Certified and self-declared claims by price tier
CertifiedSelf-declaredNo recycled claim
Low tier24 brands · 101,617 garments
Mid tier17 brands · 52,297 garments
High tier12 brands · 9,879 garments
What the blends are made of
27.9%
of blended garments are cotton and elastane (spandex)Cotton and elastane (spandex) is the commonest blend, in 28,453 garments; cotton and polyester follows at 14.4%.
Blended garments by fibre pair
Cotton+Elastane (spandex)27.9% · 28,453 garments
Cotton+Polyester14.4% · 14,717 garments
Elastane (spandex)+Polyester13.7% · 13,979 garments
Elastane (spandex)+Polyamide (nylon)13.6% · 13,831 garments
Polyamide (nylon)+Polyester3.5% · 3,542 garments
Why Apparel Signals
See the shift before the annual report
Week to week, what brands list on their storefronts shows the decisions they make about materials: how much of it is synthetic, how many garments are blends that are hard to recycle, and how many disclose a country of origin.
Annual reports
- How often
- Once a year
- What it counts
- Tonnes of fibre bought or produced
- Source
- The company or an industry body
- Detail
- Totals by fibre, for a company or the industry
Apparel Signals
- How often
- Every week
- What it counts
- Apparel products on brand storefronts
- Source
- Each brand's own product pages
- Detail
- Composition, price and market of each product
FounderLinkedIn
Larissa Akemi
Chief executive of Apparel Signals.
Ten years as a data scientist in marketing and advertising.
Based in Amsterdam.
How it is made
Three steps, run every week
Every number on this site starts as one product page on one brand storefront. Here is what we take from it, and what happens to it before it becomes a chart.
Crew-neck t-shirt
Adult · Tee · black
€39.00
Composition
cotton60%
polyester40%
Traceability
Caremachine wash 30°
Originnot stated
Recyclednot stated
Certifiednot stated
Crew-neck t-shirt
Adult · Tee · black
€39.00
cotton60%
polyester40%
origin not stated
An illustration of the fields read from a product page. These five garments are drawn, not read, and no brand published them.
1Observe
Every listed product on 57 brand storefronts is recorded as it stands, on the same day each week, in every market a brand sells to. Not a sample and not a survey: the title, the price, the fibre split, the care and origin lines, exactly as the brand published them. Where a field is blank we record it as blank, because a missing origin is itself a finding.
2Standardise
Names, fibres and categories are mapped to one taxonomy, so a linen shirt counts the same whoever wrote the label.
3Compare
Weeks stack into a record, so a price move or a fabric shift can be read against the brand’s own past and against the market.
Email updates
Follow Apparel Signals as it grows
We send an occasional email about major updates to Apparel Signals, and other news.